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About us

Built around the people who care for animals

Aniday helps pet care professionals manage bookings, scheduling and invoicing in one easy-to-use system.

We want you to spend less time organising work and more time enjoying it. That means fewer repetitive tasks and more attention for your customers and their animals.

Since 2012

Built on an idea, shaped by listening

We are Davy and Martijn. In 2012, we launched KennelCare to help pet boarding businesses manage bookings and payments. Over the years, dog schools, grooming salons and animal shelters began using the software too.

As our customers grew more diverse, KennelCare no longer reflected everyone we worked with. In 2023, we changed our company name to Aniday. A new name, with the same goal: less admin and more time for the animals.

  1. 2012

    Davy and Martijn launch KennelCare

    We launch KennelCare, initially focusing on pet boarding businesses. The software helps owners manage bookings and payments more easily and spend less time on manual admin.

  2. 2015

    A new platform for a growing business

    We rebuild KennelCare to support more businesses. Owners can now create a trial account online and explore the system for themselves.

  3. 2019

    Bringing clearer planning to dog schools

    Dog schools join the boarding businesses already using KennelCare. We expand the platform to support their scheduling and administration.

  4. 2023

    KennelCare becomes Aniday

    By now, dog schools, grooming salons and animal shelters also use our software. The name KennelCare no longer reflects the range of businesses we support, so we change our company name to Aniday. At a customer event in Nijmegen, we also share our plans and a new design.

  5. 2025

    Partnering with Mollie

    We partner with payment provider Mollie, creating a new foundation for online payments in Aniday and future payment options.

  6. 2026

    Your feedback makes Aniday better

    We put customer feedback into practice with clearer overviews, deeper insights and faster-loading pages. We also introduce a completely new customer portal, making everyday tasks easier for you and your customers.

Good conversations make Aniday better

Our Next Level events brought boarding business owners together for live demos, workshops and conversations with each other. Trade fairs also give us a chance to meet owners and hear about their day-to-day work.

Your daily work guides our next steps

We keep listening to the people who use Aniday every day. Our priorities are practical: fewer clicks, less manual work and quicker access to the information you need, with personal support when you need a hand.

We keep things simple

Our software is designed to be easy to use. Access your information wherever you work and get help from our team when you need it.

We are customer-focused

We build software for pet care professionals and the challenges they face every day. Customer feedback helps us decide what to improve.

We are reliable

Use automation to reduce manual work and give your team secure access to the information they need. Our support team is there to help when questions come up.

Make more time for the animals

See how Aniday helps you organise bookings, reduce admin and keep your team informed.